TANK is a global high-end off-road vehicle brand launched by GWM for the new trend of SUVs and an important achievement of GWM's category innovation, dedicated to becoming the No. 1 global off-road vehicle brand.
Born global and created for all people, TANK is based on the current consumer trend to break the game and open up a new category market with the brand proposition of toughness and tenderness. TANK will lead the Chinese off-road vehicle brands to break through upward and become a pioneer in the world.
The logo consists of two letters, "T" and "U". T stands for TANK brand, technology and trend positioning, and U stands for the "user" (you) and "united". TANK will build hardcore strength with innovative technology, create a new travel style and lifestyle, and work with users to create a shared brand ecology and lead a trendy and fashionable lifestyle with an inclusive heart and an iron will.
The design of the logo perfectly interprets TANK's emotional expression of "toughness and tenderness", which demonstrates a leader's vision and aspiration, sense of responsibility and affection for the world. With the initial "T" in the name of "TANK" as the main part, the design of the car logo highlights the hard-core off-road style of TANK through a strong sense of metal and three-dimensional effect. The overall design of the logo is strong, with square-shaped hard design elements, angular cutting surface with a symmetrical square design, highlighting the strong sense of power. The logo is like a tank ready to launch, with a solid and powerful force to guard the brand users, giving people a sense of invincibility, but also the visual impact of toughness and tenderness.
TANK Brand Proposition: Toughness and Tenderness
For the unknown road ahead, you need to have the strength to be fearless of difficulties and have the courage to take up the responsibility; but you can still keep a sentiment inside and keep a gentle space for yourself and people around you.
Because of the combination of strength and gentleness, you can really enjoy life. The toughness and tenderness of TANK is reflected in all aspects of the car, people and scenarios, and forms an inspiring association as the guidance.
Vehicle of Toughness and Tenderness
TANK's products are guided by the concept of "toughness and tenderness".
From platform to products, from exterior to interior, from powertrain to equipment, from products to spirit, all show the tone of "toughness and tenderness".
TANK's products have both the "tough" side of hardcore off-road strength and the "tender" side, and also the "feelings" that resonate with users.
It empowers TANK with a richer connotation beyond the products.
